Buffer

General Description: Buffer is a social media scheduling and analytics tool for small businesses and individual marketers. It focuses on simplicity and usability, helping users plan and post content across platforms effortlessly.

Key Features:

1. Social media scheduling and publishing
2. Analytics for performance insights
3. Engagement tools for replying to comments and messages
4. Integration with tools like Canva and Shopify

Cost: Buffer offers a free plan with basic scheduling features. Paid plans start at $6 per month per social channel for additional tools and analytics.