Mailchimp

General Description: Mailchimp is a marketing automation platform for businesses and entrepreneurs to manage email campaigns, customer engagement, and online advertising. It’s ideal for small to medium-sized businesses looking for an easy-to-use marketing tool.

Key Features:

1. Email campaign creation with customizable templates
2. Audience segmentation and A/B testing
3. Analytics for campaign performance tracking
4. Integration with e-commerce platforms and social media

Cost: Mailchimp offers a free plan for basic use, with paid plans starting at $13 per month for more advanced features and audience size scalability.